How much does a WhatsApp Business platform cost for a store?
The true cost of a WhatsApp Business platform isn't just the monthly fee—it's also what's left out of that fee and ends up being charged separately.
When researching WhatsApp Business platforms for a store, it’s common to find prices that vary widely—from free to hundreds of euros per month—without it being immediately clear why. The difference almost always lies in what each plan includes: number of contacts, number of users, automation features, and whether or not an AI agent is included.
What to Check Before Comparing Prices
Before comparing monthly prices directly, it’s worth checking: how many contacts are included in the plan, whether there’s a limit on the number of messages sent per month, whether AI-powered automation is included or comes at an additional cost, and whether there’s a mandatory contract term.
The Real Plans of WhatSMS
The Free plan is permanent and free, with no credit card required: it includes 1 WhatsApp channel, 1 user, and 300 contacts—enough for a small store to test all its features. The Starter plan costs 49€/month (39.20€/month with annual payment), with capacity for more contacts, channels, and users. The Pro plan, at 99€/month (79.20€/month when billed annually), is designed for stores with higher volume, and the Agency plan, at 249€/month (199.20€/month when billed annually), is intended for those who manage multiple accounts or a larger operation. The most up-to-date pricing is always available at página de preços.
No cost per agent
Unlike many competing platforms, the price does not increase based on the number of team members who access the system—the pricing structure is based on usage capacity, not on the number of individual users within the plan’s limits.
How to Decide Which Plan Makes Sense
The most straightforward approach is to start with the free plan, assess the actual volume of conversations and contacts over the course of a few weeks, and only then decide whether it’s worth upgrading to a paid plan with more capacity. This approach prevents you from paying in advance for capacity you may not need right from the start.
What happens if you exceed your plan's limit?
If the volume of contacts or messages exceeds the capacity of the subscribed plan, the store is notified before any service interruption occurs, with a clear option to upgrade to a plan with greater capacity—without any sudden interruptions in communication with customers.
Periodically review the plan you have signed up for
As your store grows, it’s worth reviewing whether your current plan is still the best fit—it doesn’t always pay to stick with a plan that’s larger than necessary just to be on the safe side.
You can começar a testar hoje, sem qualquer custo — the free account is available without a credit card and with no minimum contract term.
Frequently asked questions
Does the Free plan from WhatSMS have a time limit on usage?
No. The Free plan is permanent, does not require a credit card, and includes 1 WhatsApp channel, 1 user, and 300 contacts.
Does the price increase based on the number of users on the team?
No. The pricing structure does not charge per agent—the cost depends on the plan's capacity (contacts, channels), not on the number of people who access the system.
What happens if the store exceeds the contact limit for its plan?
The store is notified before any service interruption and has the option to upgrade to a plan with more capacity—without any sudden disruptions in communication with customers.
Is there a discount for annual payment?
Yes. With annual billing, the Starter plan costs 39.20€/month, the Pro plan costs 79.20€/month, and the Agency plan costs 199.20€/month, instead of the regular monthly rates.
What is the recommended plan for a small store that's just starting out?
The most straightforward place to start is the Free plan—assess your actual volume of conversations and contacts over a few weeks before deciding whether it's worth upgrading to a paid plan.